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Creator Community Rally Taps Ex-Facebook Employee as General Counsel

Creator community Rally has announced it has a new general counsel, Rob Collier, who comes from a pedigree of leading the compliance efforts inside Facebook/Meta’s key crypto initiatives, Novi. Collier joins an already accomplished group of executives that worked at some of the largest web2 social and creator-focused platforms such as Patreon, Twitter, YouTube, Kickstarter, and Facebook. Prior to Facebook’s Novi, Collier had worked at EZCORP, Bartlett LLC, and Noventis, all the while focused on fintech.


Regarding social / creator community, Rally – it is on the rise. Out of its 266 creators that have built social tokens on the platform, more than 77% of them have built six-figure token economies with their communities. The top 6 have creators have built token economies worth more than a million dollars. Through community activity rewards, Rally has paid out more than $79M USD in $RLY to date to creators and their communities, with an average of $2.3M USD each week in $RLY in Q4 to date.

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