Horizen Labs, developer of an all-in-one public blockchain platform, today announced a new partnership with Dash, the payments-focused and e-commerce cryptocurrency to create a “reward marketing amplifier blockchain application.” The new blockchain will rewards users in DASH for performing tasks.
The unique reward marketing solution is being built using Horizen’s scalability and sidechain protocol, Zendoo, and Dash’s payments technology as well as their expertise in community engagement.
After successful implementation of the proof of concept, Horizen Labs and Dash will collaborate to improve and expand the reward marketing solution to include new functionalities and incentive models that extend the solution to mainstream social media platforms and real-world use cases, e.g. to promote and incentivize Dash merchant adoption and real-world activities such as the Dash Direct project.
“The crypto industry rarely sees innovative incentive models targeting crypto usability. Wee’re excited for the Dash community to be rewarded in DASH for their effort to promote the real-world adoption of cryptocurrency.”
– Ernesto Contreras, Dash Core Group Head of Business Development
Dash Core Group and Horizen Labs will expand the reward marketing solution into a full decentralized system with privacy-preserving features using zero-knowledge proofs and automated rewards distribution. The idea is to open the system for anyone to develop their own reward marketing programs.
“Zendoo is being utilized in a number of novel ways to launch an application-specific blockchain. The ultimate goal, in this case, is to develop a fully decentralized, data protection solution using zero-knowledge proofs that anyone can use to build their own independent reward marketing programs.”
– Rob Viglione, co-founder of Horizen and CEO of Horizen
Development of the multi-chain has started, and deployment on testnet will commence in early Q4 2021.